Having studied Geography at the University of Malta and written a thesis about using treated sewage for irrigation in Malta, Greta moved to the field of marketing where she worked in publishing and hotel management for almost 10 years before moving on to freelance work. Now location independent, she does marketing consultancy and writing for clients in several countries. Greta joined the Malta Water Association after realising that in the 10 years since her thesis, the water situation in Malta had changed very little and was very much in dire straits. She now helps the association with writing and marketing as well as big doses of encouragement and enthusiasm.